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The Creative Process: Behind the Scenes of a Styled Shoot

“I love to create,” says Victoria Vaught, founder of Ivy Amelia Florals. But in business, our creations are usually subject to a client brief. It’s a complex creative process and one that fascinates me with its subtle twists and turns. We are hired for our skill, our talent, our vision. But we mould that vision to sync with our clients’ own expectations, budget and constraints, and amaze and delight them with our ability to do so. The aim, of course, is always to create something better than they could have imagined, but also exactly what they wanted.

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My Hygge Rituals: Stylish Entrepreneurs Share their Cosy Autumnal Habits

One of my favourite hygge rituals at this time of year is to spruce my home – especially the walls – with little updates. Hanging new frames, switching around pictures, tweaking colour palettes – all help to refresh and bring cosiness to the home. For this reason, I think the autumn season and hygge sensations go hand-in-hand. It’s something you feel, that ebbs and flows and brings with it moments of great joy and belonging. I spoke to four stylish brands about the little traditions at this time of year that best evoke these feelings. 

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My Prickly Pear Illustration in The Pink House

Stepping into The Pink House is a curious combination of being on the set of a magazine shoot and visiting any of my mum-friends at home. And it’s oddly familiar for somewhere I’ve never visited before, because for the past year I’ve been an avid observer of owner Emily Murray’s domestic life through the little squares on my phone – along with 53K+ other fans. 

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Why I Started My Creative Business For Me

A creative business may be born for many reasons. Redundancy, frustration, impulse, illness, lifelong ambition, the need for flexibility, or change in circumstances such as the arrival of babies – all reasons I’ve hear over and over again. In this blog post, I host a virtual discussion with three female entrepreneurs about their experiences starting up their creative businesses.

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Six Picture Frame Recommendations to Fit 40cm x 30cm Art Prints

A bespoke picture frame is always going to give you the highest quality finish for your artwork, offer reassurance about UV protection and give a perfect fit. But to reduce costs, give as a gift, or perhaps as a stopgap while you decide on your perfect picture frame, here is a quick, visual blog post to give some examples of 40x30cm frames readily available online or on the UK High Street.

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Four Picture Frame Recommendations to fit 30x30cm Art Prints

A bespoke picture frame is always going to give you the highest quality finish for your artwork, offer reassurance about UV protection and give a perfect fit. But to reduce costs, give as a gift, or perhaps as a stopgap while you decide on your perfect picture frame, here is a quick, visual blog post to give some examples of 30x30cm frames readily available online or on the UK High Street.

Continue reading Four Picture Frame Recommendations to fit 30x30cm Art Prints