In Summer 2018, a bright and bubbly florist caught my eye who was on the cusp on launching her unique floristry boutique in Poundbury, Dorset. I was instantly impressed with the passion and precision with which Lauren Hooper set about opening the doors to her new floristry business, at a time when so many new florists are working in a studio set-up. The shop floor has provided a brilliant platform for Lauren to host workshops and events, it’s given her public visibility and she’s even hosted a Royal visit. I asked Lauren about the journey leading up to her living her floral dream. Has it all been roses and Royalty?
Trends in floral design are always evolving. What seems fresh and exciting one year, can seem old-fashioned the next. I only have to picture my own wedding bouquet (a tight, rigid posey of antique roses) next to today’s wildly abundant asymmetric styles, to see how quickly “classic and timeless” is reinvented, season after season. In Summer 2018, I enjoyed a lively lunch with Sally Murray of Halo Blossom Floral Design. Sally described how she’s seen so much change in the world of wedding flowers in the last decade, but if she were to list the questions she is asked the most, her 2019 couples have identical concerns to those of 2009. We discussed the tricky business of what to do with the bouquet following the wedding and how her brides are always looking for fresh ideas. Naturally, I signposted my Wedding Bouquet Illustration Service as a chic and modern way to answer that familiar enquiry “How Do I Preserve my Bouquet?”
I didn’t start my supper club Creative in Residence by logically thinking “How to Start a Supper Club” and working methodically through the list. Rather, I focused on my goals, which thankfully were a shared a vision with my co-host – wellness coach Vicky Shilling of The Flourishing Pantry. At the time, summer 2018, I was hoping to expand my professional network but felt pretty despondent towards networking events. I either got super nervous and anxious beforehand, or I found them a bit cringy and dull. Or both.
Six years ago, in a small meeting room in Kensington, I said to my line manager, “I don’t have a creative bone in my body.”
“I love to create,” says Victoria Vaught, founder of Ivy Amelia Florals. But in business, our creations are usually subject to a client brief. It’s a complex creative process and one that fascinates me with its subtle twists and turns. We are hired for our skill, our talent, our vision. But we mould that vision to sync with our clients’ own expectations, budget and constraints, and amaze and delight them with our ability to do so. The aim, of course, is always to create something better than they could have imagined, but also exactly what they wanted.
After a few weeks of wardrobe despair, eagerly dressing in cashmere in the early morning and stripped down to a vest by lunchtime, it happened. It got cold. Things can officially get cosy. Here are five of my favourite Instagram accounts that I reference for autumn inspiration.
One of my favourite hygge rituals at this time of year is to spruce my home – especially the walls – with little updates. Hanging new frames, switching around pictures, tweaking colour palettes – all help to refresh and bring cosiness to the home. For this reason, I think the autumn season and hygge sensations go hand-in-hand. It’s something you feel, that ebbs and flows and brings with it moments of great joy and belonging. I spoke to four stylish brands about the little traditions at this time of year that best evoke these feelings.
I love looking at imagery from exquisite floral designers and events companies to find inspiration. It’s fun to see which trends may filter through into my own home, and indeed my client’s commissions and wedding bouquet illustrations. Here are a handful of my current favourites, all with distinctive floral styles that make up their signature.
Stepping into The Pink House is a curious combination of being on the set of a magazine shoot and visiting any of my mum-friends at home. And it’s oddly familiar for somewhere I’ve never visited before, because for the past year I’ve been an avid observer of owner Emily Murray’s domestic life through the little squares on my phone – along with 53K+ other fans.
Are you hoping to create a unique botanical wedding, but struggling to find new ideas? I speak to three wedding industry experts who aim to innovate, not imitate.