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The Creative Process: Behind the Scenes of a Styled Shoot

“I love to create,” says Victoria Vaught, founder of Ivy Amelia Florals. But in business, our creations are usually subject to a client brief. It’s a complex creative process and one that fascinates me with its subtle twists and turns. We are hired for our skill, our talent, our vision. But we mould that vision to sync with our clients’ own expectations, budget and constraints, and amaze and delight them with our ability to do so. The aim, of course, is always to create something better than they could have imagined, but also exactly what they wanted.

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My Hygge Rituals: Stylish Entrepreneurs Share their Cosy Autumnal Habits

One of my favourite hygge rituals at this time of year is to spruce my home – especially the walls – with little updates. Hanging new frames, switching around pictures, tweaking colour palettes – all help to refresh and bring cosiness to the home. For this reason, I think the autumn season and hygge sensations go hand-in-hand. It’s something you feel, that ebbs and flows and brings with it moments of great joy and belonging. I spoke to four stylish brands about the little traditions at this time of year that best evoke these feelings. 

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My Prickly Pear Illustration in The Pink House

Stepping into The Pink House is a curious combination of being on the set of a magazine shoot and visiting any of my mum-friends at home. And it’s oddly familiar for somewhere I’ve never visited before, because for the past year I’ve been an avid observer of owner Emily Murray’s domestic life through the little squares on my phone – along with 53K+ other fans. 

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Floral Trends in 2018: Two Key Updates

Though I have always haboured a fascination with floristry, and fancy it as one of those dreamy careers (early starts and hours on one’s feet aside), I have never been too impacted by floral trends. But since touching on the wedding industry for the past few months, I am suddenly aware that the floristry scene is subject to shifts in style as much as the interiors, fashion and lifestyle sectors. Continue reading Floral Trends in 2018: Two Key Updates